Digital Marketing Glossary 2023
- Digital Marketing: A type of marketing that utilizes digital channels, such as search engines, social media, email, and websites, to reach and engage with customers.
- AI (Artificial Intelligence): The development of computer systems that can perform tasks typically requiring human intelligence, such as recognizing speech and patterns, understanding natural language, and making decisions.
- Algorithm: A set of instructions that a computer program follows to complete a task.
- Analytics: The process of collecting, measuring, and analyzing data to better understand and optimize website or marketing performance.
- API (Application Programming Interface): A set of protocols, routines, and tools for building software and applications.
- Big Data: Large and complex datasets that require advanced technologies and analytical methods to process and understand.
- Chatbot: An AI-powered software program designed to simulate human conversation and provide customer support or other services through text-based interfaces, such as messaging apps or websites.
- Conversion Rate: The percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form.
- CRM (Customer Relationship Management): A strategy and technology used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle.
- CTR (Click-Through Rate): The ratio of clicks to impressions, expressed as a percentage, for a particular online advertising campaign.
- CPM (Cost Per Thousand Impressions): A pricing model for online advertising that charges based on the number of times an ad is displayed, rather than the number of clicks it receives.
- CSS (Cascading Style Sheets): A stylesheet language used to describe the look and formatting of a website or web page.
- Domain Name: A unique address used to identify a website on the internet.
- E-commerce: The buying and selling of goods and services over the internet.
- Email Marketing: A type of direct marketing that uses email to promote a company’s products or services.
- Google Ads: An online advertising platform developed by Google that allows businesses to display ads to potential customers on the search engine and other websites.
- HTML (Hypertext Markup Language): A coding language used to create and format the content of a website or web page.
- Landing Page: A standalone web page designed to convert visitors into customers or leads.
- Lead Generation: The process of attracting and nurturing potential customers to generate sales leads for a business.
- Metrics: Data and measurements used to evaluate the performance of a website or marketing campaign.
3 Comments
admin
August 30, 2018
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
admin
August 30, 2018
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. Reply
admin
August 30, 2018
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. Second